(June 21, 2007, Taipei, Taiwan) Today, Sinon Supermarket - one of the largest supermarkets in mid-Taiwan - announced its partnership for in-store digital signage and marketing with Acrossmedia.  As the very first supermarket to adopt the concept, Sinon believes that in-store digital signage is a revolutionary marketing strategy that will create a trend in Taiwan.  Moreover, with Acrossmedia’s high-quality solutions, fulfilling industry expectations and professional consultations, Sinon wishes to successfully promote its brand and increase its sales.

Ming Tu Lin, Director of Merchandise of Sinon, states that many international supermarket chains have long adopted the in-store digital marketing idea.  In order to stay in the competitive edge, Sinon also has to exercise a more focused strategy that will make it stand out from its competitors.  “Cooperating with Acrossmedia and adopting Acrossmedia’s solutions, Sinon will be able to communicate its beliefs in offering the freshest products in a more effective way,” says Lin.  “In addition to the growth of our sales and revenue, we also hope to reinforce our brand image and customer loyalty with Acrossmedia’s in-store digital marketing systems,” adds Lin.

   
 


















Mr. Ching-Hau, Feng
- Supervisor of Marketing, Robin Lee, Per Lind, John Conrad & Mr. Chung-Hui, Wang - Manager of Marketing 



“In-store digital signage is the most direct method of influencing customer behaviour,” explains Robin Lee, General Manager of Acrossmedia Taiwan.  According to a recent study, almost 80% of all purchase decisions are made in the stores, and targeted and relevant messages appear to impact greatly upon customer’s willingness to buy.  This perception has been proven in retail stores in Denmark.  According to Jeppe Wad, Marketing Director of 7-11 Denmark, “We have been extremely satisfied with our co-operation with Acrossmedia, its wide range of products, excellent service and support system, and the input from creative employees… In-store communication allows us to carry out set campaigns, and also increases product awareness… All in all, our efforts result in increased sales, and THAT is our main focus.”
 
Acrossmedia is a solution and service provider that offers complete in-store digital marketing, ranging from its digital broadcasting platform, in-store marketing model and spot production, to its PoS system and hardware R&D.  “As opposed to regular broadcasters who only want an increase in advertisement exposures, Acrossmedia aims to assist its customers in sales,” says Robin Lee.  “Acrossmedia’s systems do not just play TV commercials; they display customized spots, tailored to the customer’s specific demands and needs.  We are proud to offer services that no other broadcasters in Taiwan can offer,” states Lee.
Acrossmedia specialises in digital signage solutions for the retail industry, offering clients a state-of-the-art solution that meets the high standard of the market - both technically and creatively.  Combining detailed knowledge of the retail industry, technical expertise and creative spot production, Acrossmedia offers a total concept, ranging from hardware and consulting to content creation, management and distribution, to our clients, with the objective of making the implementation process as easy as possible.  At the moment, Acrossmedia employs 25 people at the head office in Aarhus, Denmark.  In 2006, Acrossmedia initiated operations in Oslo, Taipei and Bangkok, and the number of employees worldwide now totals 100.
 
For more information, please visit Acrossmedia: http://tw.acrossmedia.com;
Sinon: http://www.supermarket.com.tw/.